Meet Victoria
Victoria Baker is a Howard University graduate, multimedia digital strategist, and the founder of Ariel Aesthetics Digital Solutions LLC, a full-service digital agency specializing in branding, web design, content strategy, and digital marketing for entrepreneurs and small businesses.
With hands-on experience across web platforms, social media, design, and digital storytelling, Victoria has worked with business owners, creatives, and organizations to help them build strong online presences that are both visually compelling and strategically sound. Her work blends creativity with technical knowledge, allowing clients to not only look professional online but also grow with intention.
Author’s Background & Why This Book Was Created
When I first started building websites for clients, I quickly realized there was no “one-size-fits-all” solution. Every business was different. Some clients needed a simple website to establish an online presence, while others needed advanced functionality, e-commerce capabilities, or strong SEO to compete in crowded markets. What worked for one client often didn’t work for another.
I learned the hard way—through trial and error, late nights, research, testing, and rebuilding—that choosing the right website platform and setting it up correctly from the beginning makes all the difference. I worked across multiple platforms, including Wix, WordPress, Shopify, and Squarespace, and each came with its own strengths, limitations, and learning curves. Understanding when to use each platform—and how to optimize it—was something I had to figure out on my own.
As I took on more clients, I also realized that a beautiful website isn’t enough. If people can’t find your site on Google, it won’t perform the way you need it to. So I taught myself SEO—how to structure pages, write content with purpose, and build websites that not only look professional but are discoverable, functional, and scalable. These lessons didn’t come from a single course or guide; they came from real-world experience and problem-solving.
I often think about how much time, frustration, and money I could have saved if I had a resource like this when I was starting out. A clear guide that explained why certain decisions matter, not just how to click buttons. This ebook is the guide I wish I had.
I created this book for people like me—entrepreneurs, creatives, service providers, and beginners who are smart, capable, and motivated, but just need clarity and direction. If you’ve ever felt overwhelmed by website options, confused about SEO, or unsure if you’re setting things up correctly, this book is for you.
My goal is to help you avoid the mistakes I had to learn from, give you confidence in your decisions, and empower you to build a website that truly supports your goals. You don’t need to be a tech expert—you just need the right foundation. This guide is here to help you build it.